United Kingdom awareness campaign for pedestrians

In the United Kingdom started an awareness campaign for pedestrians (Tune into Traffic) to warn them from the dangers they expose themselves when crossing the street and ...have a MP3 player headphone in their ears. At first glance, the theme of the campaign can be quite hilarious. But the situation is worrying, at least in Britain, where 75% of young people use every day a MP3 player, exposing themselves to serious road accidents.

These road accidents may occur due to pedestrians’ lack of attention when they engage in crossing street, or that simply they do not hear the cars.

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