FIAT Palindromes ad campaign

"Going forward or backward, it's all the same. Fiat Linea with parking sensor."

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil / Creative Director: Ruy Lindenberg / Art Director: Luiz Ramon / Copywriters: Alexandre Scaff, Michel Zveibil

Using palindromes was a brilliant idea:

FIAT Palindromes ad campaign

A palindrome is a word, phrase, number or other sequence of units that can be read the same way in either direction (the adjustment of punctuation and spaces between words is generally permitted). Composing literature in palindromes is an example of constrained writing. The word "palindrome" was coined from Greek roots palin (πάλιν; "back") and dromos (δρóμος; "way, direction") by English writer Ben Jonson in the 1600s. The actual Greek phrase to describe the phenomenon is karkinikê epigrafê (καρκινική επιγραφή; crab inscription), or simply karkiniêoi (καρκινιήοι; crabs), alluding to the backward movement of crabs, like an inscription which can be read backwards.

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