The next generation Kia Optima (also known as ‘Magentis’ in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show. “The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer.  “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

Kia Optima

The all-new Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase, are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the new Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Kia Optima

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from the A- to C-pillar, a distinctive design mo-tif that visually lowers the car further still and enhances its cab-backwards proporti-ons.

Kia Optima

Spacious, and with class-leading levels of safety and luxury equipment, the new Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.

“The latest Optima embodies Kia's confident new design direction," says Schreyer. "It's a global car with individual appeal."

Image Gallery

The all-new provocative 2010 ZDX four-door sports coupe will arrive at Acura dealerships with dramatic styling, outstanding performance and the latest in advanced technology. The...read more

Kia Optima Hybrid is a mid-size sedan introduced at the 2014 Chicago Auto Show. The 2014 Optima Hybrid high-class improvements include a front and rear fascia intended to increase aerodynamic...read more

Kia Motors Corporation has taken the wraps off its new Kia Cadenza, the production version of its VG concept car - an all-new saloon car designed to deliver refinement, safety and emotional...read more

"On the heel of the introductions of the Kia Soul and Kia Forte sedan, Kia Forte Koup represents the next exciting step in...read more

A new style of performance saloon – brimming with passion, craftsmanship and driver appeal – comes to Europe in 2010 as the world’s newest luxury automotive brand Infiniti...read more

Designed to complete Maserati's open-top range, the new Maserati GranCabrio MC blends high performance and sports characteristics derived from racing experience with the style,...read more

Categories