The emotionalisation and growth of Volkswagen brand

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the programme of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350.

Volkswagen Golf GTI Edition 35

The 35th anniversary of the Golf GTI was an impetus for Volkswagen to create a very special type of anniversary model. In Germany, from May 12th orders are...

MTM Volkswagen Golf GTI

German tuners Motoren Technik Mayer (MTM) has revealed its latest tuning programme for the Volkswagen Golf GTI. The new kit is ready to make your GTI powerful enough to smash the...

Volkswagen Jetta

During the Chicago Auto Show last February, Volkswagen's design chief , Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with...

Volkswagen Caddy Cross

With striking Viper Green paintwork, 17-inch 'Canyon' alloy wheels and a black body kit, the Volkswagen Caddy Cross special edition will be impossible to miss...

Volkswagen GTI ads

It will go fastUnfortunately this kind of fear could be caused by the insecurity about car's safety capability (braking system, shock absorbers, steering transmission, ...)....

Volkswagen e-Co-Motion city delivery concept van

The global movement towards increasingly larger cities is connected with growing demands for transport solutions. At the same time, authorities are demanding substantial gases and...

Add new comment