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Lotus cars

The "Dont' drink and drive" Lotus print ads were launched during the spring festival in China. Lotus wanted to launch a series of print ads to remind people how serious it is not to drink and drive. In China the use of any obvious elements implying alcohol is limited in advertising campaigns, so the creative directors at Serviceplan China had to find a smart idea to show the… Read more

Mon, 04/20/2020 - 12:21 in

Lotus cars

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print ads

Hot off the back of unleashing the Evora GTC racer, Lotus Racing engineers have been honing the Lotus Evora GX to meet the requirements of North America's legendary sports car series, the GRAND-AM Rolex Sports Car Series.Late in the 2012 season the Evora will race under the Rolex Series' GT rules as GX rules begin in 2013. With the Lotus Evora GX,… Read more

Tue, 09/18/2012 - 09:12 in

Lotus cars

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Lotus Evora

The Evora GTE road car: The most powerful production Lotus road car ever built. Simple. Producing over 444 PS from the 3.5l V6 Lotus Evora engine, the GTE is, quite simply, the most powerful Lotus road car ever built. Yet contrary to its extreme roots, the Evora GTE road car also delivers a comfortable and refined element to its high performance driving… Read more

Sat, 09/17/2011 - 19:07 in

Lotus cars

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Lotus Evora

The Lotus City Car concept merges the cutting-edge Lotus Engineering series hybrid drivetrain technology with Lotus Design sophistication. The Lotus City Car is powered by a 1.2 l, 3 cylinder Lotus Range Extender engine, specially designed for hybrid vehicles.Lotus City CarThe Lotus City Car concept features an innovative series hybrid… Read more

Sun, 10/03/2010 - 13:23 in

Paris Motor Show

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concept car

Lotus and Cosworth have entered into a new technical and commercial partnership with established IndyCar competitors KV Racing Technology to run in the 2010 IndyCar Series. The Lotus-Cosworth IndyCar will use the classic Racing Green and Yellow livery used on Lotus Racing cars in the 1950s and 1960s and this new livery will debut at the first USA round of… Read more

Mon, 03/15/2010 - 22:25 in

Lotus cars

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Takuma Sato

Jarno Trulli develops his first Lotus race car. F1 Racing driver Jarno Trulli assists in the development of the Lotus Evora Cup race car during its first test session at Snetterton. The Lotus Evora Cup race car is the latest addition to the Lotus Motorsport racing stable. Fresh from its debut at the Autosport International racing car show in Birmingham the Evora Cup race car… Read more

Fri, 03/12/2010 - 12:01 in

Geneva Motor Show

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Lotus cars

The Lotus Type 72 was driven by such Lotus greats as Jochen Rindt, Emerson Fittipaldi, Ronnie Peterson and Jacky Ickx and won three Formula One Constructors’ Championships (1970, 1972 and 1973) and two Drivers’ World Championships (the first being won by Jochen Rindt in 1970 and the second by Emerson Fittipaldi in 1972). The colour scheme of the Exige S Type 72 commemorates the… Read more

Sun, 01/10/2010 - 15:02 in

Lotus cars

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Lotus Exige

Lotus Cars reveal its most advanced limited edition - the Exige Scura. The name ‘Scura' indicates the stealth aspect of this already tough-looking Lotus and its beautiful soft-feel matt black paint finish. "The Exige Scura is a stunning vehicle that offers an adrenaline-fuelled experience and is a real head-turner! Our Exige customers choose Lotus because we… Read more

Tue, 10/20/2009 - 13:32 in

Lotus cars

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Tokyo Motor Show

The Lotus Evora Type 124 Endurance Racecar has been developed from the award-winning Evora road car and is built to FIA regulations and safety standards. The Type 124 (pronounced One Twenty Four ) Endurance Racecar is the next step in the evolution of the Evora. The car will make its 24 hour racing debut at the ADAC Nürburgring 24 Hours which provides a great test for the Evora's… Read more

Sun, 09/13/2009 - 13:01 in

Lotus cars

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Lotus Evora

Making its debut at the I.A.A. in Frankfurt 2009, the Special Edition Lotus Elise Club Racer introduces new and exclusive colour schemes, bespoke interior and lightweight components all in a world class, high performance and low emission sportscar. * 179 g/km CO2 / * 0-60 mph in 5.7 seconds / * 0-100 km/h in 6.1 seconds / * Combined cycle fuel consumption: 37.2 mpg or 7.6l/100km… Read more

Fri, 09/04/2009 - 09:30 in

Lotus cars

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Lotus Elise

The 79th International Geneva Motor Show sees the introduction of the exciting new 2010 Model Year Lotus Exige S with a newly designed front end, a new rear wing and impressive emissions of just 199 g/km CO2. The Lotus Exige is a renowned high performance coupe that has a well earned reputation of choice for drivers who demand uncompromised performance, both on… Read more

Fri, 08/28/2009 - 10:54 in

Geneva Motor Show

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Lotus Exige S

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