This is "Josh Keys" beautiful work gone wrong. It was a unbelievable allusion that was put away for a awful art direction. This car advert has a terrible use of colors and really bad Photoshop. Also the car looks like a cartoon.
Renault Sandero ad campaign
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Márcio JuniotIllustrator: Adelmo Barreira
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