Skip to main content
Home

Spare Wheel

Main navigation

  • Tires
  • Cars
  • SUVs
  • Pickups
  • Bikes
User account menu
  • Contact

Breadcrumb

  1. Home
  2. The emotionalisation and growth of Volkswagen brand

The emotionalisation and growth of Volkswagen brand

Volkswagen R

Brand

  • Volkswagen

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350. @ Volkswagen.

Image Gallery
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R

Categories

  • News

Labels

  • Volkswagen cars
  • Add new comment
  • 292 views
By Spare Wheel, 17 March, 2010

Similar stories

Volkswagen Golf Estate

The new Volkswagen Golf Estate

Volkswagen Golf Estate
  • Volkswagen

  • Volkswagen cars

The new Volkswagen Golf Estate launches at prices starting at € 18,500. The Volkswagen Golf Estate is one of the most prosperous models on the market, especially in the company car niche. The...

Volkswagen T-Roc compact crossover SUV

The new Volkswagen T-Roc from 23,800 euros

Volkswagen T-Roc compact crossover SUV
  • Volkswagen

  • Volkswagen cars

The facelift of the Volkswagen T-Roc brings a refreshed exterior kit, a new signature for the optical blocks, as well as new sets of rims (with a diameter between 16 and 19 inches). The basic equipment...

The Stig it’s Herr Michael Schumacher

The Stig it’s Herr Michael Schumacher

Stig
  • Volkswagen

  • Top Gear

Top Gear made a comeback with a shocking truth. Jeremy Clarkson exposed the true identity of the man behind The White Stig's helmet. And guess who?

Well, it's none other than Herr Michael Schumacher...

Volkswagen Golf GTI Edition 35

Volkswagen Golf GTI Edition 35 market launch begins in mid-June

  • Volkswagen

  • Volkswagen cars

The 35th anniversary of the Golf GTI was an impetus for Volkswagen to create a very special type of anniversary model. In Germany, from May 12th orders are taken for the anniversary model offered under...

Volkswagen Taigo

The new Volkswagen Taigo is a Polo-based SUV coupe

Volkswagen Taigo
  • Volkswagen

  • Volkswagen cars

The Volkswagen Taigo has been available in Brazil for a year under the name Volkswagen Nivus and takes over a large part of the technology and its drives from Polo and T-Cross. The SUV is manufactured in...

Volkswagen Touareg

The new Volkswagen Touareg premium SUV tested at the Arctic Circle

Volkswagen Touareg
  • Volkswagen

  • Volkswagen cars

At the Arctic Circle in Swedish Lapland, the new Volkswagen Touareg in a camouflaged variant is logging its last test miles. Images of the camouflaged prototype reveal the first technological features, even...

MTM Volkswagen Golf GTI

MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision

MTM Volkswagen Golf GTI
  • Volkswagen

  • Volkswagen Golf

German tuning house Motoren Technik Mayer (MTM) has unveiled its latest performance upgrade for the iconic Volkswagen Golf GTI, and it’s more than just a boost—it's a bold statement. By...

Benefits of Car Leasing

Benefits of Car Leasing

car leasing
  • Volkswagen

  • Car leasing

Buying a new car sounds appealing until the invoice arrives. A well-equipped family SUV can cost more than many people earn in a year. Add interest, insurance, servicing, road taxes, and depreciation, and that...

Volkswagen BlueSport

Volkswagen BlueSport Concept sporty speedster

Volkswagen BlueSport
  • Volkswagen

  • Volkswagen cars

With this sporty speedster, Volkswagen wants to defy the bad mood in the auto industry.

The interior is elegant and tailor-made for two people. The sports seats are covered with leather. The lightweight fabric...

Volkswagen ID7

The new Volkswagen ID7 should allow a range of up to 700 km

Volkswagen ID7
  • Volkswagen

  • Volkswagen cars

Volkswagen is showing off its first all-electric sedan at the Consumer Electronics Show (CES) in Las Vegas. The car is based on the modular electric drive matrix (MEB). The VW company is still showing off a...

Volkswagen Caddy Maxi Ads

Volkswagen Caddy Maxi Ads

  • Volkswagen

  • Volkswagen cars

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."

Advertising Agency: DDB, Milan, Italy

Art Director: Armando Viale

Copywriter:...

Volkswagen Jetta

Volkswagen Jetta - price from $19,395

Volkswagen Jetta
  • Volkswagen

  • Volkswagen cars

During the Chicago Auto Show last February, Volkswagen's design chief, Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with whom he shares the MQB platform. In fact,...

Volkswagen Golf

The new Volkswagen Golf R

Volkswagen Golf
  • Volkswagen

  • Volkswagen Golf

The 2010 Volkswagen Golf R debuted at the Frankfurt Motor Show as the fastest and most powerful Golf ever produced. Developed by Volkswagen Individual, this high-performance hatchback delivers 270 PS, sharp...

Volkswagen ID.3

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Volkswagen ID.3
  • Volkswagen

  • Volkswagen cars

The ID.3 is a significant milestone for Volkswagen as the company continues to make strides in transitioning to electric mobility. The second-generation ID.3 is now available for sale, and I...

Ferrari Enzo on fire video

Ferrari Enzo on fire video

Ferrari Enzo
  • Ferrari

  • Ferrari Enzo

This video is very disturbing for any car lover. You can see a beautiful Ferrari Enzo supercar caught on fire. This incident had place in Okanagan Falls, British Columbia, Canada.

The driver was behind...

Wiesmann Roadster MF5

Wiesmann Roadster MF5

Wiesmann Roadster MF5
  • Frankfurt Motor Show

World premiere of the Roadster MF5 and live production at the exhibition booth

Like no other Brand before Wiesmann is known for the exceptionality: Hand made purist sports cars combining classic design with state-of-the-...

Honda EV-N Electric Car

The latest version of Honda's Electric Car

Honda EV-N Electric Car
  • Honda

  • Honda Cars

The latest version of Honda’s sporty hybrid concept will be revealed at October’s Tokyo Motor Show. The CR-Z Concept 2009 is the most recent prototype of a compact, agile coupe using Honda’s IMA...

Opel Corsa

Opel Corsa ecoFLEX eeds only 3.7 l per 100 km

Opel Corsa
  • Opel

  • Opel cars

Starting January 2010, the new Opel Corsa ecoFLEX is more respectful of the environment and fun to drive than ever. It is powered by a sophisticated, 70 kW/95 hp 1.3 CDTI diesel engine boosted by a turbo with...

Mazda CX-3 premiere at Los Angeles Auto Show

Mazda CX-3 premiere at Los Angeles Auto Show

Mazda CX-3
  • Mazda

  • Mazda Cars

Mazda CX-3 compact crossover SUV is equipped with SKYACTIV technologies and the KODO design language. The model will make its world debut premiere at Los Angeles Auto Show in November 2014. The Los Angeles...

Maserati MC20

Maserati has introduced the new MC20 sports car

Maserati MC20
  • Maserati

  • Maserati Cars

The new Maserati MC20 combines 630hp, innovative engine technology, a state-of-the-art chassis, and spectacular design. The new MC20 sports car is the most powerful Maserati in the...

Volkswagen Touareg V8 TDI
The new Touareg V8 TDI is the most powerful Volkswagen on the market
The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence
The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence
Volkswagen T-Roc Cabriolet
Volkswagen T-Roc Cabriolet - official photos and information

Like us!

Spare Wheel

Popular news

BMW R 1200 GS/Adventure

The new BMW R 1200 GS/Adventure

Chevy Cruze

Chevy Cruze at the L.A. Auto Show

Dodge Viper SRT10 ACR-X

Dodge Viper SRT10 ACR-X - non-street legal race car

Ford Focus

Ford Focus at the North American International Auto Show

Honda Odyssey Concept

Honda Odyssey Concept at the Chicago Auto Show

Lotus-Cosworth IndyCar

Lotus and Cosworth return to IndyCar series

Renault Laguna Coupe Monaco GP

Renault Laguna Coupé Monaco GP

Renault DeZir

Renault DeZir - an electric beauty

Mercedes-Benz Classic Center

Mercedes-Benz Classic Center in Irvine

Mercedes-Benz E350 2011

Mercedes-Benz E350 2011 with new safety features

Pagination

  • Previous page
  • 27
  • Next page

Friends

»Car Division  »Electric cars  »Panorica

Latest news

Alfa Romeo 33 Stradale

The Alfa Romeo 33 Stradale: A Supercar that Honors Past, Present, and Future

Renault Scenic E-Tech Electric

Renault Scenic E-Tech Electric: The Family-Friendly SUV That's Greener Than Ever

BMW X5 Protection VR6: The Ultimate Armored SUV

BMW X5 Protection VR6: The Ultimate Armored SUV

2024 Nissan Z Nismo

2024 Nissan Z Nismo: The Ultimate Z Car with 420 HP and No Manual Option

The 2024 Toyota Tacoma: A Truck That Can Fly, Fight, and Save the World in "Blue Beetle"

The 2024 Toyota Tacoma: A Truck That Can Fly, Fight, and Save the World in "Blue Beetle"

2024 Rolls-Royce La Rose Noire Droptail

Rolls-Royce La Rose Noire: The Ultimate Expression of Luxury and Exclusivity

Lamborghini Huracán Sterrato Opera Unica

Lamborghini Huracán Sterrato Opera Unica: A Crystal-Blue Masterpiece

2023 Ford Expedition: The Ultimate Full Size SUV

2023 Ford Expedition: The Ultimate Full Size SUV

Cadillac Escalade IQ: The Electric SUV That Challenges Fisker Ronin

Cadillac Escalade IQ: The Electric SUV That Challenges Fisker Ronin

2024 Hyundai Santa Fe: A Versatile SUV for the Outdoorsy Lifestyle

2024 Hyundai Santa Fe: A Versatile SUV for the Outdoorsy Lifestyle

Pagination

  • Previous page
  • 27
  • Next page
Toyota
BMW
Ford
Mercedes-Benz
Volkswagen
Audi
Porsche
Nissan
Honda
Kia
Hyundai
Renault
Jeep
Alfa Romeo
Chevrolet
Mazda
Subaru
Peugeot
Volvo
Lamborghini
Lexus
Citroen
Aston Martin
Fiat
RSS feed
All-New 2026 Suzuki Jimny Review – Bigger Screen, Safety, Same Rugged DNA
Drive Pilot: The Revolutionary SAE Level 3 System by Mercedes-Benz for the U.S. Drivers
Mini E Scooter Concept
Alfa Romeo Spider
Audi Q5 Sportback
Audi SQ5 TDI 2021 SUV
Lamborghini Gallardo
Dacia Duster Pick-up truck

· Tires & Wheels · SUVs · Pickup Trucks · News · Motorcycles
  ·Contact   ·Privacy policy   ·Powered by Drupal