The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and '60s hot rod era.

Toyota Tundra Hot Rod

Toyota assisted Phoenix-based project partner Sucker Punch Sally's by providing a flat black Tundra Regular Cab 4x2 for the hot rod conversion. The exterior received candy red hotrod flames, Bonneville moon hubcaps, a custom 1950's Toyota logo in the grille, and a custom cherry bomb exhaust.

Toyota Tundra

Sucker Punch Sally's also went old school inside with the installation of a full custom tuck 'n' roll interior. Additional interior modifications include a custom headliner, dash pad, and carpet along with hand-turned brass dashboard controls. The interior is topped off with a custom curly maple wood cargo deck.

Fender Guitars also made significant contributions to the project. Inside, the Tundra Hot Rod features Fender Guitar custom radio knobs and installed in the truck bed is a polished wood floor, using the Fender Custom Shop's finest flamed maple. Sucker Punch Sally's also added custom aluminum side panels and railing.

Toyota's partnerships with Sucker Punch Sally's and Fender Guitar will allow the Tundra Hot Rod to be seen beyond the 2009 SEMA Show by a wide range of audiences as the truck is scheduled to be displayed at a minimum of 55 various consumer events over the next year.

Image Gallery

The latest generation of the MANSORY Chopster – a holistic SUV artwork with the exclusiveness and precise processing of a Swiss clockwork MANSORY, the refining...read more

Diminutive but distinctive, Toyota's iQ is capturing the spotlight at the Frankfurt motor show with two bold new design studies that further prove responsible, sub-100g/km motoring...read more

Latest creation from AVUS PERFORMANCE is something special for all Audi fans, especially those who remember the Ur-Quattro with its blistering 5 cyl. turbo sound. The remake by Audi is better known...read more

Toyota's sensational GT86 is accessible for racing after Toyota Motorsport GmbH (TMG) released on the market the cost-effective TMG GT86 CS-V3 for private fans. The Toyota TMG GT86 CS-V3 has...read more

At a time when most designers swear by curves and shapes which flow and merge, the Lamborghini Gallardo created by Belgian stylist Luc Donckerwolke dropped in 2003 like the...read more

The all-new Toyota Yaris Cross hybrid SUV with the Adventure equipment differs significantly from the Elegant equipment that was shown at the world premiere in 2020. The Adventure...read more

Categories