The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and '60s hot rod era.
Toyota assisted Phoenix-based project partner Sucker Punch Sally's by providing a flat black Tundra Regular Cab 4x2 for the hot rod conversion. The exterior received candy red hotrod flames, Bonneville moon hubcaps, a custom 1950's Toyota logo in the grille, and a custom cherry bomb exhaust.
Sucker Punch Sally's also went old school inside with the installation of a full custom tuck 'n' roll interior. Additional interior modifications include a custom headliner, dash pad, and carpet along with hand-turned brass dashboard controls. The interior is topped off with a custom curly maple wood cargo deck.
Fender Guitars also made significant contributions to the project. Inside, the Tundra Hot Rod features Fender Guitar custom radio knobs and installed in the truck bed is a polished wood floor, using the Fender Custom Shop's finest flamed maple. Sucker Punch Sally's also added custom aluminum side panels and railing.
Toyota's partnerships with Sucker Punch Sally's and Fender Guitar will allow the Tundra Hot Rod to be seen beyond the 2009 SEMA Show by a wide range of audiences as the truck is scheduled to be displayed at a minimum of 55 various consumer events over the next year.
The five-door, four-seater Vauxhall Ampera is on schedule to go into production late next year. It carries the same design DNA as the new Astra and Car of the Year-winning Insignia,...read more
Carbon fiber, racing looks and power: That's the BRABUS motto for the special model BRABUS ULTIMATE R based on the smart fortwo. Its three-cylinder turbocharged engine produces 112...read more
70 % of Europeans are expected to live in urban areas by 2015. And recent Toyota studies in urban commuting patterns in France and the UK reveal that over 80 % of car journeys are...read more
The Ford Mustang, America's favorite muscle car, is also the most customized car in the $31.8 billion aftermarket industry, and there will be no shortage of polished-up ponies at...read more
The 2020 Toyota Highlander has just reached dealers in the United States, but by the year 2021, the Highlander will be receiving for the first time an XSE version that has...read more