Skip to main content
Home

Spare Wheel

Main navigation

  • Tires
  • Cars
  • SUVs
  • Pickups
  • Bikes
User account menu
  • Contact

Breadcrumb

  1. Home
  2. The emotionalisation and growth of Volkswagen brand

The emotionalisation and growth of Volkswagen brand

Volkswagen R

Brand

  • Volkswagen

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350. @ Volkswagen.

Image Gallery
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R

Categories

  • News

Labels

  • Volkswagen cars
  • Add new comment
  • 280 views
By Spare Wheel, 17 March, 2010

Similar stories

Volkswagen Golf Estate

The new Volkswagen Golf Estate

Volkswagen Golf Estate
  • Volkswagen

  • Volkswagen cars

The new Volkswagen Golf Estate launches at prices starting at € 18,500. The Volkswagen Golf Estate is one of the most prosperous models on the market, especially in the company car niche. The...

Benefits of Car Leasing

Benefits of Car Leasing

car leasing
  • Volkswagen

  • Car leasing

Buying a new car sounds appealing until the invoice arrives. A well-equipped family SUV can cost more than many people earn in a year. Add interest, insurance, servicing, road taxes, and depreciation, and that...

Volkswagen BlueSport

Volkswagen BlueSport Concept sporty speedster

Volkswagen BlueSport
  • Volkswagen

  • Volkswagen cars

With this sporty speedster, Volkswagen wants to defy the bad mood in the auto industry.

The interior is elegant and tailor-made for two people. The sports seats are covered with leather. The lightweight fabric...

Volkswagen ID7

The new Volkswagen ID7 should allow a range of up to 700 km

Volkswagen ID7
  • Volkswagen

  • Volkswagen cars

Volkswagen is showing off its first all-electric sedan at the Consumer Electronics Show (CES) in Las Vegas. The car is based on the modular electric drive matrix (MEB). The VW company is still showing off a...

Volkswagen Caddy Maxi Ads

Volkswagen Caddy Maxi Ads

  • Volkswagen

  • Volkswagen cars

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."

Advertising Agency: DDB, Milan, Italy

Art Director: Armando Viale

Copywriter:...

Volkswagen Jetta

Volkswagen Jetta - price from $19,395

Volkswagen Jetta
  • Volkswagen

  • Volkswagen cars

During the Chicago Auto Show last February, Volkswagen's design chief, Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with whom he shares the MQB platform. In fact,...

Volkswagen Golf

The new Volkswagen Golf R

Volkswagen Golf
  • Volkswagen

  • Volkswagen Golf

The 2010 Volkswagen Golf R debuted at the Frankfurt Motor Show as the fastest and most powerful Golf ever produced. Developed by Volkswagen Individual, this high-performance hatchback delivers 270 PS, sharp...

Volkswagen ID.3

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Volkswagen ID.3
  • Volkswagen

  • Volkswagen cars

The ID.3 is a significant milestone for Volkswagen as the company continues to make strides in transitioning to electric mobility. The second-generation ID.3 is now available for sale, and I...

Volkswagen T-Roc compact crossover SUV

The new Volkswagen T-Roc from 23,800 euros

Volkswagen T-Roc compact crossover SUV
  • Volkswagen

  • Volkswagen cars

The facelift of the Volkswagen T-Roc brings a refreshed exterior kit, a new signature for the optical blocks, as well as new sets of rims (with a diameter between 16 and 19 inches). The basic equipment...

The Stig it’s Herr Michael Schumacher

The Stig it’s Herr Michael Schumacher

Stig
  • Volkswagen

  • Top Gear

Top Gear made a comeback with a shocking truth. Jeremy Clarkson exposed the true identity of the man behind The White Stig's helmet. And guess who?

Well, it's none other than Herr Michael Schumacher...

Volkswagen Golf GTI Edition 35

Volkswagen Golf GTI Edition 35 market launch begins in mid-June

  • Volkswagen

  • Volkswagen cars

The 35th anniversary of the Golf GTI was an impetus for Volkswagen to create a very special type of anniversary model. In Germany, from May 12th orders are taken for the anniversary model offered under...

Volkswagen Taigo

The new Volkswagen Taigo is a Polo-based SUV coupe

Volkswagen Taigo
  • Volkswagen

  • Volkswagen cars

The Volkswagen Taigo has been available in Brazil for a year under the name Volkswagen Nivus and takes over a large part of the technology and its drives from Polo and T-Cross. The SUV is manufactured in...

Volkswagen Touareg

The new Volkswagen Touareg premium SUV tested at the Arctic Circle

Volkswagen Touareg
  • Volkswagen

  • Volkswagen cars

At the Arctic Circle in Swedish Lapland, the new Volkswagen Touareg in a camouflaged variant is logging its last test miles. Images of the camouflaged prototype reveal the first technological features, even...

MTM Volkswagen Golf GTI

MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision

MTM Volkswagen Golf GTI
  • Volkswagen

  • Volkswagen Golf

German tuning house Motoren Technik Mayer (MTM) has unveiled its latest performance upgrade for the iconic Volkswagen Golf GTI, and it’s more than just a boost—it's a bold statement. By...

Hyundai Santa Fe

Hyundai Santa Fe

Hyundai Santa Fe
  • Hyundai

  • Frankfurt Motor Show

The Hyundai Santa Fe was first introduced in 2001 and started the entry of Hyundai into the SUV segment. Ever since, in Germany alone it sold about 46,000 vehicles. Now, the modified model of the second...

BMW Z4

BMW Z4 by AC Schnitzer

BMW Z4
  • BMW

  • BMW Cars

Ready for its world premiere: the extensive product range for the BMW Z4 by AC Schnitzer. The Aachen-based tuning specialist has further optimised the brand-new classic from BMW, which has already...

Lexus LS 460

The Lexus LS 460 is the company's flagship luxury car

Lexus LS
  • Lexus

  • Lexus Cars

The Lexus LS 460 flagship luxury sedans debut revised styling, with a revised grille, bumper, and headlamps, while rear styling is enhanced with revised taillamps, license plate surround and exhaust diffusers...

Suzuki Jimny

The most compact SUV: Suzuki Jimny

  • Suzuki

  • Suzuki Jimny

Some cars boast with chrome. Others with size. But the Suzuki Jimny has always stood apart — a compact 4x4 that earns its reputation not through noise, but through authentic...

VOGE Brivido 300R

The VOGE Brivido 300R and 500R with highly competitive prices

VOGE Brivido 300R
  • VOGE Brivido

VOGE, the premium brand of the Chinese group Loncin Motorcycle, continues its expansion in the European market after having landed in its cousins ​​France and Spain, also arrives in Italy. VOGE...

McLaren Saber

2021 McLaren Saber is reserved exclusively for USA customers

McLaren Saber
  • McLaren

  • McLaren Cars

McLaren returns to spotlights thanks to a new hypercar. Called the McLaren Saber, this new ultra-high performance car is presented as the fastest two-seater model from the British manufacturer...

Volkswagen Jetta
Volkswagen Jetta - price from $19,395
Volkswagen Golf GTI Concept
Volkswagen Golf GTI Concept Car in Paris
The Stig it’s Herr Michael Schumacher
The Stig it’s Herr Michael Schumacher

Like us!

Spare Wheel

Popular news

2026 Nissan Tekton

2026 Nissan Tekton Packs Patrol Style and 161 HP From $11,100

Nissan Qashqai

Nissan Reimagines the No. 1 Crossover: The All-New Electrified 2024 Qashqai

 Carlsson Mercedes-Benz

Carlsson Mercedes-Benz SLK 340 in Geneva

Ram 1500 Rumble Bee

New Ram 1500 Rumble Bee Brings HEMI Street-Truck Muscle Back

Mercedes-AMG SL 63 Motorsport Collectors Edition

The Mercedes-AMG SL 63 Motorsport Collectors Edition looks fantastic

Nissan Note Aura

The 2022 Nissan Note Aura will be available this fall

Kia EV9 Takes Home Gold at 2024 iF Design Awards: A Sign of Electric Things to Come

Kia EV9 Takes Home Gold at 2024 iF Design Awards: A Sign of Electric Things to Come

Toyota Hilux

Defeat the Arctic with Toyota Hilux

Lamborghini Urus SE Tettonero

Lamborghini Urus SE Tettonero 789 HP: 630-Unit Hybrid Super SUV

Renault Sandero ad campaign

Renault Sandero ad campaign

Pagination

  • Previous page
  • 11
  • Next page

Friends

»Car Division  »Electric cars  »Panorica

Latest news

Toyota 4Runner

First & Second-Gen Toyota 4Runner: Evolution, Specs, and Legacy (1984–1995)

2025 Volvo XC60

2025 Volvo XC60: Full Specs, Pricing, Features, and Hybrid Powertrain Options

2025 Acura ADX

2025 Acura ADX: Turbocharged Performance and Premium Features from $35,000

2025 Citroen C3 Aircross

The 2025 Citroen C3 Aircross: Affordable Comfort in a Compact SUV

2026 Subaru Forester Wilderness

The New 2026 Subaru Forester Wilderness: A Capable SUV That Meets Real-Life Needs

2025 GMC Canyon Nightfall

2025 GMC Canyon Nightfall: The Mid-Size Truck Built for Adventure and Style

2025 MX-5 Miata 35th Anniversary

2025 MX-5 Miata 35th Anniversary Debuts: Limited-Edition Roadster Gains Fresh Updates

2026 Subaru Crosstrek Hybrid

2026 Subaru Crosstrek Hybrid: Future-Ready Efficiency on Any Road

Corvette ZR1

Chevrolet Reveals 2025 ZR1 Pricing and Horsepower Boost

Lexus LX 700h

2025 Lexus LX 700h: Advanced Hybrid SUV With Power, Efficiency, and Luxury

Pagination

  • Previous page
  • 11
  • Next page
Toyota
BMW
Ford
Mercedes-Benz
Volkswagen
Audi
Porsche
Nissan
Honda
Kia
Hyundai
Renault
Jeep
Alfa Romeo
Chevrolet
Mazda
Peugeot
Subaru
Volvo
Lamborghini
Lexus
Citroen
Aston Martin
Fiat
RSS feed
All-New 2026 Suzuki Jimny Review – Bigger Screen, Safety, Same Rugged DNA
Drive Pilot: The Revolutionary SAE Level 3 System by Mercedes-Benz for the U.S. Drivers
Mini E Scooter Concept
Alfa Romeo Spider
Audi Q5 Sportback
Lamborghini Gallardo
Audi SQ5 TDI 2021 SUV
Dacia Duster Pick-up truck

  ·Contact   ·Privacy policy   ·Powered by Drupal