United Kingdom awareness campaign for pedestrians

In the United Kingdom started an awareness campaign for pedestrians (Tune into Traffic) to warn them from the dangers they expose themselves when crossing the street and ...have a MP3 player headphone in their ears. At first glance, the theme of the campaign can be quite hilarious. But the situation is worrying, at least in Britain, where 75% of young people use every day a MP3 player, exposing themselves to serious road accidents.

[video:http://www.youtube.com/watch?v=VIA1HUkN4Z4]

These road accidents may occur due to pedestrians’ lack of attention when they engage in crossing street, or that simply they do not hear the cars.

[video:http://www.youtube.com/watch?v=KCSCUM6Yszs]

GMC ad campaign
Keep your eyes on the road.New Acadia with see-through head-up display.Advertising Agency: Leo Burnett, Dubai, UAE / Executive Creative Director: Malek Ghorayeb / Creative Director / Art Director: Yayati Godbole /...
FIAT Palindromes ad campaign
"Going forward or backward, it's all the same. Fiat Linea with parking sensor."Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil / Creative Director: Ruy Lindenberg / Art Director: Luiz Ramon / Copywriters:...
Renault Sandero ad campaign
This is "Josh Keys" beautiful work gone wrong. It was a unbelievable allusion that was put away for a awful art direction. This car advert has a terrible use of colors and really bad Photoshop. Also the car looks like a...
Ferrari Enzo on fire video
This video is very disturbing for any car lover. You can see a beautiful Ferrari Enzo supercar caught on fire. This incident had place in Okanagan Falls, British Columbia, Canada. The driver was behind...
Mini Motor-Tober
Today kicks off the 3rd annual Motor-Tober celebration, MINI's made-up holiday that lasts the entire month of October. Motor-Tober is about enjoying horsepower and go-kart handling, saving money with great deals and...
Volkswagen Jetta TDI Cup Street Edition
Volkswagen of America, Inc. today announced the Jetta TDI Cup "Street" Edition will be available in dealer showrooms January 2010. The concept debuted in Las Vegas during the 2008 SEMA (Specialty...

Add new comment