In the United Kingdom started an awareness campaign for pedestrians (Tune into Traffic) to warn them from the dangers they expose themselves when crossing the street and ...have a MP3 player headphone in their ears. At first glance, the theme of the campaign can be quite hilarious. But the situation is worrying, at least in Britain, where 75% of young people use every day a MP3 player, exposing themselves to serious road accidents.
[video:http://www.youtube.com/watch?v=VIA1HUkN4Z4]
These road accidents may occur due to pedestrians’ lack of attention when they engage in crossing street, or that simply they do not hear the cars.
[video:http://www.youtube.com/watch?v=KCSCUM6Yszs]
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