Alfa Romeo, a brand that has always been synonymous with Italian sportiness and performance, has added another feather to its cap by winning the coveted title of "Novelty of the Year 2023" for its electrified C-SUV Tonale in the competition organized by Quattroruote magazine since 2000. With 18% of preferences, Alfa Romeo Tonale emerged victorious over a shortlist of 20 new models selected by the magazine's editorial staff, further cementing the brand's strong bond with the general public. This is a renewed victory for Alfa Romeo, which has previously won the title for its other models, including the 147, MiTo, Giulietta, Giulia, and Stelvio.
The Alfa Romeo Tonale model is the brand's first foray into the world of electrification while still retaining its DNA of noble Italian sportiness that has been a hallmark of the brand since 1910. The car's unmistakable Italian design is complemented by record-breaking technology and connectivity at the highest level, as demonstrated by the sophisticated infotainment system. Alfa Romeo has devised unique and exclusive technical solutions for the Tonale, which enhances its DNA and offers customers a unique driving experience typical of the brand, where meticulous attention to detail marries the continuous search for the highest quality.
The Alfa Romeo Tonale Plug-In Hybrid Q4, the most performance-oriented version of the range, has recently been unveiled by the brand, redefining the "Efficient Sportiness" paradigm. It is the most efficient Alfa Romeo ever, with CO2 emissions of up to 29g/km, enabling access to city centers without restrictions. The C-SUV also boasts over 80 km of autonomy in full electric mode for maximum daily mobility and more than 600 km of overall range to tackle long extra-urban journeys. Furthermore, the car's 280hp overall power ensures that the characteristic Alfa Romeo driving dynamics and sportiness are never compromised.
Raffaele Russo, Country Manager of Alfa Romeo in Italy, expressed his pride in receiving this prestigious recognition from Quattroruote, assigned to Tonale by the magazine's readers, who are authentic enthusiasts and experts in international motoring. He says, "Alfa Romeo 'mechanical creations' have always gone beyond the concept of a mere means of transport to land in the territory of the most visceral emotions, conquering everyone's heart."
Notably, two other Stellantis models, the Maserati Grecale and Jeep Avenger have also made it to the podium of the "Novelty of the Year 2023" competition, with 14% and 12% of the votes, respectively. This further underscores the increasing popularity of the Group's SUVs among Italian customers.
Alfa Romeo Tonale's triumph in the "Novelty of the Year 2023" competition is a testament to the brand's commitment to innovation while still retaining its DNA of Italian sportiness and performance. The car's unique and exclusive technical solutions, combined with record-breaking technology and connectivity, make it a worthy winner and a testament to the brand's continued success in the highly competitive automotive industry.
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