"Going forward or backward, it's all the same. Fiat Linea with parking sensor."

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil / Creative Director: Ruy Lindenberg / Art Director: Luiz Ramon / Copywriters: Alexandre Scaff, Michel Zveibil

Using palindromes was a brilliant idea:

FIAT Palindromes ad campaign

A palindrome is a word, phrase, number or other sequence of units that can be read the same way in either direction (the adjustment of punctuation and spaces between words is generally permitted). Composing literature in palindromes is an example of constrained writing. The word "palindrome" was coined from Greek roots palin (πάλιν; "back") and dromos (δρóμος; "way, direction") by English writer Ben Jonson in the 1600s. The actual Greek phrase to describe the phenomenon is karkinikê epigrafê (καρκινική επιγραφή; crab inscription), or simply karkiniêoi (καρκινιήοι; crabs), alluding to the backward movement of crabs, like an inscription which can be read backwards.

Image Gallery
Brand

Get the sedan that commands respect. Advertising Agency: DDB Canada, Toronto Client: Subaru Creative Director: Andrew Simon Art Director: Todd Mackie...read more

This is "Josh Keys" beautiful work gone wrong. It was a unbelievable allusion that was put away for a awful art direction. This car advert has a terrible use of colors and really bad Photoshop. Also...read more

Today kicks off the 3rd annual Motor-Tober celebration, MINI's made-up holiday that lasts the entire month of October. Motor-Tober is about enjoying horsepower and go-kart handling, saving money with...read more

Keep your eyes on the road.New Acadia with see-through head-up display.Advertising Agency: Leo Burnett, Dubai, UAE / Executive Creative Director: Malek Ghorayeb / Creative Director / Art Director:...read more

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."Advertising Agency: DDB, Milan, ItalyArt Director: Armando...read more

"They will see something beautiful in you."Advertising Agency: Leo Burnett Costa Rica / Executive Creative Director: Douglas Castro / Creative Director / Copywriter: David Carvajal / Art...read more

A place to be shared with family and friends: a liveable area for people who travel and love to be in company; for people who choose the Doblò as a companion for relaxation or work....read more

Fiat Group and Fiat Powertrain Technology revealed its new air control technology 'Multiair' at the Geneva Motor Show. Multiair is an electro-hydraulic method of engine...read more

It will go fastUnfortunately this kind of fear could be caused by the insecurity about car's safety capability (braking system, shock absorbers, steering transmission, ...).Advertising Agency: BIG...read more

Advertising Agency: JWT/Team Detroit, USA Chief Creative Officer: Toby Barlow Creative Directors: Dan Weber (CW), Todd Ruthven (AD) AD: Curtis Melville CW: Steve Silver Director of Broadcast...read more

Categories