Four passionate gamers who have burned rubber on the racetrack through their video game consoles brought their racing dreams to life at an actual speedway for the eighth installment of the Mustang '10 Unleashed campaign.
Ford called upon the gaming community and staged a tournament with the best Need for Speed™ players to determine who would face the ultimate challenge. As masters of the video game racing world, the winners played Need for Speed to hone their driving skills. The selected gamers competed against each other in the critically acclaimed Need for Speed SHIFT™, which includes the new 2010 Ford Mustang.
After they battled it out on their Xbox consoles, the four gamers received a chance to put the pedal to the metal at Willow Springs Raceway in Rosamond, Calif. The contestants included Kirby Anderson (25); Troy Alessi (22); Justin Keppler (24); and Jason Morrell (24).
With the help of driving teachers from Fast Lane Racing School, the gamers learned the ins-and-outs of the actual sport of racing. At the end of the day, the participants had their time added up from their video racing and their time on the real-life track, as they raced on the same track, in the same car. The person with the lowest combined time won bragging rights.
"The whole point of the Mustang Unleashed Campaign is to intersect the passions of our life-long Mustang lovers with their most creative, wildest, most impossible dreams," said Steve Ling, car group marketing manager for Ford Motor Company. "We've taken two seemingly different worlds and weaved them into one amazing Unleashed experience for these four winners."
This experience is among several other dream Mustang experiences Ford is bringing to life with the '10 Unleashed. Famous drifter Vaughn Gittin Jr. slid sideways around Japan, consumer Roger Keeney drove blindly and 18-year-old consumer Derek Murrell drag raced his high school shop teacher. Each of the incredible videos can be viewed on www.the2010Mustang.com.
To find out who earned bragging rights on the virtual and real-life speedway, check out the video chronicling the Need for Speed experience at www.the2010Mustang.com.
Since its victorious introduction at the NHRA Winternationals in 1968, Ford's Cobra Jet Mustang has created a legacy of power, performance and triumph. The 40th Anniversary 2008...read more
With the new "Power-Up" wireless technology, Ford can easily and conveniently ensure that the car is continuously updated with the latest quality improvements and latest features....read more
A few months ago we bothered you with a camouflaged look of our latest high-performance Mustang - now, in advance of its expected debut in a few short weeks, we are showing off and are...read more
The first deliveries of the new Ford Mustang Mach 1, offered to European customers, are now underway. The 2021 Mustang Mach 1 enhances the already powerful performance of the world's...read more
The 56-year-old Ford Mustang is the world's best-selling sports car, for the fifth year in a row. All over the world, from London to New York, more and more people who love to drive...read more
Ford has long been known as a company that appreciates special editions. This time is no exception, as the new Mustang Shelby GT500 Heritage Edition pays homage to the 1967 model...read more
The Ford Mustang, America's favorite muscle car, is also the most customized car in the $31.8 billion aftermarket industry, and there will be no shortage of polished-up ponies at...read more
For 2011, Mustang makes sports coupe news with a new high-performance, all-aluminum Duratec® 3.7-liter DOHC Ti-VCT V-6 that delivers 305 horsepower and an expected best-in-class 30 mpg highway with...read more
If you are looking for a race car that combines the legendary performance of the Ford Mustang with the latest technology and engineering, you might want to check out the new Ford Mustang...read more
If you're new to the world of race cars, it can be a little daunting when trying to decide which one is best for you. Do you want something fast and furious? Or maybe something that's more beginner-...read more