Volkswagen has written automotive history with compact cars. Now, the most successful German carmaker is presenting – on the occasion of the IAA in Frankfurt am Main (September 15 - 25) – the world premiere of a new small car: the up!. A four-seat city specialist with charisma and great potential. In Germany, the new up! can already be ordered beginning tomorrow (13th of September) including standard ESP at prices from 9,850 euros.

Volkswagen UpVolkswagen Up

On a minimal footprint (3.54 length), the up! offers maximum space for four persons as well as highly efficient drive technologies (two petrol engines with 44 kW / 60 PS and 55 kW / 75 PS, one natural gas engine with 50 kW / 68 PS, two new gearboxes). Fuel consumption of the 60-PS version with BlueMotion Technology (including Stop/Start system): 4.2 l/100 km. The entirely new up! will also debut as the world's first car in its class to have an optional automatic city emergency braking function.

There are three equipment versions for different budgets and needs: take up! is the entry-level version, move up! the convenience-oriented model, and high up! is the top version. At the market launch there will also be two upgraded models based on the high up!: the up! black and up! white. And that is just the beginning, because of the up! will be getting reinforcements. This will gradually create an up! family – of small, efficient, well-thought-out, individual and appealing Volkswagens.

In launching the Volkswagen Up has not only put a new car in motion; at the same time, it has also remixed the parameters of financing. A new financing model with highly flexible configuration options offers up! buyers greater financial freedom. This financing is called AutoCredit2. If they wish to, customers can also ensure their Volkswagen Up as well. And this insurance will fit the budgets of new car drivers. The bottom line: AutoCredit2 and the low entry-level price of the up! of 9,850 euros will make driving a safe and fuel-efficient new car more attainable than ever.[Source: Volkswagen]

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