Skip to main content
Home

Spare Wheel

Main navigation

  • Tires
  • Cars
  • SUVs
  • Pickups
  • Bikes
User account menu
  • Contact

Breadcrumb

  1. Home
  2. Volkswagen
  3. The emotionalisation and growth of Volkswagen brand

The emotionalisation and growth of Volkswagen brand

Volkswagen R

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350. @ Volkswagen.

Image Gallery
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R

Categories

  • News

Brand

  • Volkswagen

Labels

  • Volkswagen cars
  • Add new comment
  • 138 views
By Spare Wheel, 17 March, 2010

Similar stories

Volkswagen Golf Estate

The new Volkswagen Golf Estate

Volkswagen Golf Estate
  • Volkswagen

  • Volkswagen cars

The new Volkswagen Golf Estate launches at prices starting at € 18,500. The Volkswagen Golf Estate is one of the most prosperous models on the market, especially in the company car niche. The...

Volkswagen T-Roc compact crossover SUV

The new Volkswagen T-Roc from 23,800 euros

Volkswagen T-Roc compact crossover SUV
  • Volkswagen

  • Volkswagen cars

The facelift of the Volkswagen T-Roc brings a refreshed exterior kit, a new signature for the optical blocks, as well as new sets of rims (with a diameter between 16 and 19 inches). The basic equipment...

The Stig it’s Herr Michael Schumacher

The Stig it’s Herr Michael Schumacher

Stig
  • Volkswagen

  • Top Gear

Top Gear made a comeback with a shocking truth. Jeremy Clarkson exposed the true identity of the man behind The White Stig's helmet. And guess who?

Well, it's none other than Herr Michael Schumacher...

Volkswagen Golf GTI Edition 35

Volkswagen Golf GTI Edition 35 market launch begins in mid-June

  • Volkswagen

  • Volkswagen cars

The 35th anniversary of the Golf GTI was an impetus for Volkswagen to create a very special type of anniversary model. In Germany, from May 12th orders are taken for the anniversary model offered under...

Volkswagen Taigo

The new Volkswagen Taigo is a Polo-based SUV coupe

Volkswagen Taigo
  • Volkswagen

  • Volkswagen cars

The Volkswagen Taigo has been available in Brazil for a year under the name Volkswagen Nivus and takes over a large part of the technology and its drives from Polo and T-Cross. The SUV is manufactured in...

Volkswagen Touareg

The new Volkswagen Touareg premium SUV tested at the Arctic Circle

Volkswagen Touareg
  • Volkswagen

  • Volkswagen cars

At the Arctic Circle in Swedish Lapland, the new Volkswagen Touareg in a camouflaged variant is logging its last test miles. Images of the camouflaged prototype reveal the first technological features, even...

MTM Volkswagen Golf GTI

MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision

MTM Volkswagen Golf GTI
  • Volkswagen

  • Volkswagen Golf

German tuning house Motoren Technik Mayer (MTM) has unveiled its latest performance upgrade for the iconic Volkswagen Golf GTI, and it’s more than just a boost—it's a bold statement. By...

Benefits of Car Leasing

Benefits of Car Leasing

car leasing
  • Volkswagen

  • Car leasing

Buying a new car sounds appealing until the invoice arrives. A well-equipped family SUV can cost more than many people earn in a year. Add interest, insurance, servicing, road taxes, and depreciation, and that...

Volkswagen BlueSport

Volkswagen BlueSport Concept sporty speedster

Volkswagen BlueSport
  • Volkswagen

  • Volkswagen cars

With this sporty speedster, Volkswagen wants to defy the bad mood in the auto industry.

The interior is elegant and tailor-made for two people. The sports seats are covered with leather. The lightweight fabric...

Volkswagen ID7

The new Volkswagen ID7 should allow a range of up to 700 km

Volkswagen ID7
  • Volkswagen

  • Volkswagen cars

Volkswagen is showing off its first all-electric sedan at the Consumer Electronics Show (CES) in Las Vegas. The car is based on the modular electric drive matrix (MEB). The VW company is still showing off a...

Volkswagen Caddy Maxi Ads

Volkswagen Caddy Maxi Ads

  • Volkswagen

  • Volkswagen cars

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."

Advertising Agency: DDB, Milan, Italy

Art Director: Armando Viale

Copywriter:...

Volkswagen Jetta

Volkswagen Jetta - price from $19,395

Volkswagen Jetta
  • Volkswagen

  • Volkswagen cars

During the Chicago Auto Show last February, Volkswagen's design chief, Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with whom he shares the MQB platform. In fact,...

Volkswagen Golf

The new Volkswagen Golf R

Volkswagen Golf
  • Volkswagen

  • Volkswagen Golf

The 2010 Volkswagen Golf R debuted at the Frankfurt Motor Show as the fastest and most powerful Golf ever produced. Developed by Volkswagen Individual, this high-performance hatchback delivers 270 PS, sharp...

Volkswagen ID.3

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Volkswagen ID.3
  • Volkswagen

  • Volkswagen cars

The ID.3 is a significant milestone for Volkswagen as the company continues to make strides in transitioning to electric mobility. The second-generation ID.3 is now available for sale, and I...

Mercedes E63 AMG has an incredible sprint!

Mercedes E63 AMG has an incredible sprint!

Mercedes Luxury Cars
  • Mercedes-Benz

  • Mercedes-Benz Cars

 When we say Mercedes-Benz actually say elegance, style, sportsmanship and not least safety. German manufacturer recently gave publicity photos with the new "jewel" and the technical details of it.

...
Megane Renaultsport 250

Mégane Renaultsport 250

Megane Renaultsport 250
  • Renault

  • Renault cars

The stunning new Mégane Renaultsport 250 will go on sale later this year to the delight of UK enthusiasts. From launch, the Mégane Renaultsport 250 will be available with a choice of two chassis settings: * a...

Range Rover LRX

Land Rover Range Rover LRX

Range Rover
  • Land Rover

  • Land Rover Cars

Land Rover has confirmed today that a production version of its exciting LRX concept car will be built. The new car will debut next year and join the Range Rover line-up in 2011. Designed and masterminded at...

Kia Cadenza

Kia Cadenza - the stylish luxury sedan

Kia Cadenza
  • Kia

  • Kia Cars

Kia Motors Corporation has taken the wraps off its new Kia Cadenza, the production version of its VG concept car - an all-new saloon car designed to deliver refinement, safety and emotional satisfaction in an 'ideal' driving...

Own a 1965 Shelby Cobra Now

Own a 1965 Shelby Cobra Now

  • car kits

You can have a classic car in showroom condition sitting in your driveway or driving about town for a few thousand dollars. May seem impossible but it is actually not that difficult. If you want to buy a mint...

Lamborghini Huracan Evo

Lamborghini Huracan Evo as a "Follow Me" car

Lamborghini Huracan Evo
  • Lamborghini

  • Luxury sports cars

Lamborghini gave a brand new Huracan Evo to the Bologna "Guglielmo Marconi" airport, as a "Follow Me" vehicle.

Different from the previous airport guide cars with simpler colors, this...

The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence
The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence
New VW Transporter Sportline vs Commerce Pro S: Key Differences
New VW Transporter Sportline vs Commerce Pro S: Key Differences
Volkswagen Beetle 2012
Volkswagen Beetle by JE Design: cool, stylish, and fast

Like us!

Spare Wheel

Popular news

Skoda Kamiq Blackline and Skoda Scala Blackline leasing for $456 per month

Skoda Kamiq Blackline and Skoda Scala Blackline leasing for $456 per month

Mazda CX-60 Plug-in Hybrid SUV

The new Mazda CX-60 Plug-in Hybrid SUV arrives this summer

2022 Kia Stinger sports car

The 2022 Kia Stinger sports car arrives with a new engine and new tech

Toyota confirms carbon neutrality by 2050

Toyota confirms carbon neutrality by 2050

XTurismo Limited Edition

The XTURISMO flying motorbike is for sale for around $680,000

2025 Toyota RAV4 PHEV: Still a Fuel-Efficient and Powerful SUV

2025 Toyota RAV4 PHEV: Still a Fuel-Efficient and Powerful SUV

Fiat Ducato: The Ultimate Campervan for Adventure Seekers

Fiat Ducato: The Ultimate Campervan for Adventure Seekers

Electric rickshaws powered by used batteries from Audi e-tron

Nunam develops electric rickshaws powered by used batteries from Audi e-tron

Cupra Leon Competicion

Cupra Leon Competicion debuts at the 2020 TCR Italy Championship

Maserati Ghibli Hybrid

The new Maserati Ghibli Hybrid with 330hp and 450Nm

Pagination

  • Previous page
  • 13
  • Next page

Friends

»Car Division »Electric cars »Panorica

Latest news

Ford Mustang GTD: The Ultimate Street-Legal Supercar

Ford Mustang GTD: The Ultimate Street-Legal Supercar

2025 Subaru BRZ Pricing Unveiled: Affordable Performance Meets Advanced Technology

2025 Subaru BRZ Pricing Unveiled: Affordable Performance Meets Advanced Technology

The 2025 Nissan Armada - A Family's Fortress - Safety, Comfort, and Power

The 2025 Nissan Armada - A Family's Fortress - Safety, Comfort, and Power

The 2025 Audi Q5: Modern Features, and Superior Driving Experience

The 2025 Audi Q5: Modern Features, and Superior Driving Experience

2025 Cadillac Escalade: A Luxurious Evolution of the American Icon

2025 Cadillac Escalade: A Luxurious Evolution of the American Icon

BMW 4 Series vs. BMW Z4: A High-Performance Drive Through the Alps

BMW 4 Series vs. BMW Z4: A High-Performance Drive Through the Alps

Lamborghini Temerario: The New Face of Hybrid Supercars

Lamborghini Temerario: The New Face of Hybrid Supercars

2025 Toyota Tundra TRD Rally Package: Features, Specs, and Images

2025 Toyota Tundra TRD Rally Package: Features, Specs, and Images

Pininfarina Battista Targamerica: A Masterpiece of Italian Design and American Ambition

Pininfarina Battista Targamerica: A Masterpiece of Italian Design and American Ambition

The 2025 Pagani Utopia Roadster: Open-Air Perfection

The 2025 Pagani Utopia Roadster: Open-Air Perfection

Pagination

  • Previous page
  • 13
  • Next page
BMW
Toyota
Mercedes-Benz
Ford
Audi
Volkswagen
Porsche
Nissan
Honda
Kia
Hyundai
Renault
Jeep
Chevrolet
Alfa Romeo
Mazda
Peugeot
Subaru
Volvo
Lexus
Lamborghini
Citroen
Aston Martin
Fiat
RSS feed
All-New 2026 Suzuki Jimny Review – Bigger Screen, Safety, Same Rugged DNA
Audi Q5 Sportback
Drive Pilot: The Revolutionary SAE Level 3 System by Mercedes-Benz for the U.S. Drivers
Audi SQ5 TDI 2021 SUV
Dacia Duster Pick-up truck
Lamborghini Gallardo
Alfa Romeo Spider
2024 Acura ZDX Type S SUV

  ·Contact   ·Privacy policy   ·Powered by Drupal