Peugeot introduces the new Peugeot 308 to the public and unveils the brand's new look. The new model will be available through Peugeot partners on January 15th, 2022, and consumers will benefit from attractive deals when purchasing: There are unique products designed just for the Peugeot 308, such as a miniature model, a key fob, a card case, or an organizer worth 105 euros that are provided free of charge. In keeping with the "Power of Choice" concept, the new Peugeot 308 is available as a small sedan and a station wagon with various combustion (diesel and gasoline) and hybrid engines.
"With the market introduction of the new Peugeot 308, the lion brand presents a solid model in the small class," says Haico van der Luyt, Managing Director of Peugeot Germany. "We are pleased to announce that the new Peugeot 308 was named "German Car of the Year" in its class in October 2021. Furthermore, we'd like to share with our consumers the new features and inventive drive versions of the Peugeot brand's new face."
The Peugeot 308 provides drivers with cutting-edge technology, such as various next-generation driver aid systems. In addition, the new Peugeot i-Cockpit boasts an infotainment system that is easy, networked, and contemporary, thanks to i-Connect Advanced.
Peugeot introduces a new logo and a distinctive design and promotes the lion brand's energy transformation as part of the new brand identity. In addition, the new Peugeot 308 comes with two hybrid engines:
- Peugeot 308 HYBRID 180 with eight-speed automatic transmission e-EAT8 with 133 kW (180 hp).
- Peugeot 308 HYBRID 225 with eight-speed automatic transmission e-EAT8 with 165 kW (225 hp).
The hybrid variants of the Peugeot 308 sedan and Peugeot 308 station wagon have the same amount of space as the combustion models.
The national and regional marketing for the launch of the new Peugeot 308 begins with TV commercials across Germany. After that, the launch is supported digitally through YouTube and target group-relevant websites advertising media. This involves consistently placing banner ads and video formats in relevant web media. There's also social media marketing. The advertising campaign was created in collaboration with the Heimat agency (OPEn Network), and Starcom / Publicis handled the media strategy.
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