Skip to main content
Home

Spare Wheel

Main navigation

  • Home
  • Sports cars
  • SUVs
  • Bikes
User account menu
  • Contact

Breadcrumb

  1. Home
  2. Volkswagen
  3. The emotionalisation and growth of Volkswagen brand

The emotionalisation and growth of Volkswagen brand

Volkswagen R

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350. @ Volkswagen.

Image Gallery
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Categories
News

Brand

  • Volkswagen
Labels
Volkswagen cars
spare wheel
By Spare Wheel, 17 March, 2010
  • Add new comment
  • 33 views

Volkswagen Caddy Cross paintwork

Volkswagen Caddy Cross

Volkswagen cars

Volkswagen Caddy

With striking Viper Green paintwork, 17-inch 'Canyon' alloy wheels and a black body kit, the Volkswagen Caddy Cross special edition will be impossible to miss when it makes its... read more

The new Volkswagen Multivan eHybrid starts at 51,000 euros

Volkswagen Multivan eHybrid

Volkswagen cars

Volkswagen Multivan eHybrid

Volkswagen takes one of its famous models and develops it from the ground up as a passenger car, packing it with all of the Volkswagen Group's latest technology advancements. The all-new... read more

Volkswagen e-Co-Motion city delivery concept van

Volkswagen e-Co-Motion city delivery concept van

Volkswagen cars

electric drive

The global movement towards increasingly larger cities is connected with growing demands for transport solutions. At the same time, authorities are demanding substantial gases and emission reductions... read more

The new Volkswagen T-Roc from 23,800 euros

Volkswagen T-Roc compact crossover SUV

Volkswagen cars

Volkswagen T-Roc

The facelift of the Volkswagen T-Roc brings a refreshed exterior kit, a new signature for the optical blocks, as well as new sets of rims (with a diameter between 16 and 19 inches).... read more

Volkswagen Caddy Maxi Ads

Volkswagen Caddy Maxi Ads

Volkswagen cars

Volkswagen Caddy

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."Advertising Agency: DDB, Milan, ItalyArt Director: Armando... read more

Volkswagen Jetta - price from $19,395

Volkswagen Jetta

Volkswagen cars

Volkswagen Jetta

During the Chicago Auto Show last February, Volkswagen's design chief, Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with whom he shares the... read more

The Volkswagen Amarok's second generation has just been unveiled

2023 Volkswagen Amarok

Volkswagen cars

Volkswagen Amarok

The new Volkswagen Amarok pickup conceals a Ford Ranger and will be manufactured by Ford. But it has its own design, is slightly larger, and has sharper technology than its... read more

MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision

MTM Volkswagen Golf GTI

Volkswagen Golf

Volkswagen cars

German tuning house Motoren Technik Mayer (MTM) has unveiled its latest performance upgrade for the iconic Volkswagen Golf GTI, and it’s more than just a boost—it's... read more

The new Touareg V8 TDI is the most powerful Volkswagen on the market

Volkswagen Touareg V8 TDI

Volkswagen Tuareg

Volkswagen Touareg V8 TDI

Volkswagen Touareg V8 TDI made its official debut at 2019 Geneva Auto Show. What do we find under the hood? It's a 4.0-liter turbo diesel engine that produces no less... read more

The new Volkswagen ID7 should allow a range of up to 700 km

Volkswagen ID7

Volkswagen cars

Volkswagen ID7

Volkswagen is showing off its first all-electric sedan at the Consumer Electronics Show (CES) in Las Vegas. The car is based on the modular electric drive matrix (MEB). The VW... read more

Volkswagen Jetta TDI Cup Street Edition

Volkswagen Jetta TDI Cup Street Edition

Volkswagen cars

Volkswagen Jetta

Volkswagen of America, Inc. today announced the Jetta TDI Cup "Street" Edition will be available in dealer showrooms January 2010. The concept debuted in Las Vegas during the 2008... read more

The new Volkswagen T-Cross is an urban SUV - price, specs

Volkswagen T-Cross

Volkswagen T-Cross

small SUV

Volkswagen enriches its large family of SUV by giving birth to an urban suv called T-Cross. Be prudent not to confuse it with the T-Roc, his younger sibling in the upper segment... read more

The new Volkswagen Golf Estate

Volkswagen Golf Estate

Volkswagen cars

Volkswagen Golf

The new Volkswagen Golf Estate launches at prices starting at € 18,500. The Volkswagen Golf Estate is one of the most prosperous models on the market, especially in the... read more

The new Volkswagen Touareg premium SUV tested at the Arctic Circle

Volkswagen Touareg

Volkswagen cars

Volkswagen Touareg

At the Arctic Circle in Swedish Lapland, the new Volkswagen Touareg in a camouflaged variant is logging its last test miles. Images of the camouflaged prototype reveal the first... read more

Volkswagen GTI ads

Volkswagen GTI ads

Volkswagen cars

Volkswagen GTI

It will go fastUnfortunately this kind of fear could be caused by the insecurity about car's safety capability (braking system, shock absorbers, steering transmission, ...).Advertising Agency: BIG... read more

Volkswagen T-Roc Cabriolet - official photos and information

Volkswagen T-Roc Cabriolet

Volkswagen T-Roc Cabriolet

Volkswagen cars

The Volkswagen T-Roc Cabriolet will be officially unveiled at this year's Frankfurt Motor Show, scheduled from 12 to 22 September 2019. The German company brings a breath of... read more

VW vs. Opel - Fopel exotic car

VW vs. Opel - Fopel exotic car

Volkswagen cars

Opel cars

The latest invention of mr. Draghici (Romania) and his german partner is the Fopel car. They welded the front part of an Opel with the front part of a Volkswagen.... read more

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Volkswagen ID.3

Volkswagen cars

Volkswagen ID.3

The ID.3 is a significant milestone for Volkswagen as the company continues to make strides in transitioning to electric mobility. The second-generation ID.3 is now... read more

Volkswagen T-Roc 2.0 TDI with 190 hp from 35000 euros

Volkswagen T-Roc

Volkswagen cars

Volkswagen T-Roc

The range of the Volkswagen T-Roc is extended with the 2.0 TDI diesel engine with 190 hp and 400 Nm of maximum torque, offered exclusively in the configuration that includes 4Motion... read more

Volkswagen ID.7 GTX: A powerful electric SUV With All-Wheel Drive

Volkswagen ID.7 GTX

Volkswagen cars

Volkswagen ID.7 GTX

Volkswagen is expanding its electric car lineup with the ID.7 GTX, a sleek sedan that combines performance, comfort, and efficiency. The ID.7 GTX is based on... read more

Like us!

Spare Wheel

Popular news

BAIC Beijing BJ30

BAIC Beijing BJ30: A Feature-Packed Compact SUV Primed for Urban Adventures

2024 Honda CBR600RR

The 2024 Honda CBR600RR: A Superbike for the Streets

Nissan Magnite SUV

The new Nissan Magnite SUV dedicated to Indian market

The new Ford Mustang Mach 1 sports car with 460 hp

The new Ford Mustang Mach 1 sports car with 460 hp from 92,000 euros

The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence

The 2024 Volkswagen Tiguan: A New Generation of SUV Excellence

2024 Toyota Tacoma TRD Pro: The ultimate off-road pickup gets even better

2024 Toyota Tacoma TRD Pro: The ultimate off-road pickup gets even better

100th Anniversary Mazda MX-5

The 2021 Mazda MX-5 with 132hp from 33,166 euros

VOGE Brivido 300R

The VOGE Brivido 300R and 500R with highly competitive prices

2022 Volkswagen Polo GTI

2022 Volkswagen Polo GTI offers more power and technology

Ford Puma ST

The new Ford Puma ST with 200Hp arrives in Europe

Pagination

  • Previous page
  • 4
  • Next page

Friends

»Car Division »Electric cars

Latest news

Toyota 4Runner

First & Second-Gen Toyota 4Runner: Evolution, Specs, and Legacy (1984–1995)

2025 Volvo XC60

2025 Volvo XC60: Full Specs, Pricing, Features, and Hybrid Powertrain Options

2025 Acura ADX

2025 Acura ADX: Turbocharged Performance and Premium Features from $35,000

2025 Citroen C3 Aircross

The 2025 Citroen C3 Aircross: Affordable Comfort in a Compact SUV

2026 Subaru Forester Wilderness

The New 2026 Subaru Forester Wilderness: A Capable SUV That Meets Real-Life Needs

2025 GMC Canyon Nightfall

2025 GMC Canyon Nightfall: The Mid-Size Truck Built for Adventure and Style

2025 MX-5 Miata 35th Anniversary

2025 MX-5 Miata 35th Anniversary Debuts: Limited-Edition Roadster Gains Fresh Updates

2026 Subaru Crosstrek Hybrid

2026 Subaru Crosstrek Hybrid: Future-Ready Efficiency on Any Road

Corvette ZR1

Chevrolet Reveals 2025 ZR1 Pricing and Horsepower Boost

Lexus LX 700h

2025 Lexus LX 700h: Advanced Hybrid SUV With Power, Efficiency, and Luxury

Pagination

  • Previous page
  • 4
  • Next page
BMW
Mercedes-Benz
Ford
Toyota
Audi
Volkswagen
Porsche
Nissan
Honda
Renault
Kia
Hyundai
Jeep
Alfa Romeo
Chevrolet
Mazda
Peugeot
Lexus
Volvo
Subaru
Citroen
Fiat
Aston Martin
Skoda
RSS feed
2025 BAIC Beijing BJ60e
BAIC Beijing BJ30
Nissan Magnite SUV
2025 Volkswagen Tayron: The All-New SUV Striving for the Top Spot in the Crossover Market
Toyota SUV
Peugeot 5008 SUV
2024 Honda CBR600RR
The new Toyota Yaris Cross

  ·Contact   ·Privacy policy   ·Powered by Drupal

Analytics + Yandex