Skip to main content
Home

Spare Wheel

Main navigation

  • Tires
  • Cars
  • SUVs
  • Pickups
  • Bikes
User account menu
  • Contact

Breadcrumb

  1. Home
  2. Volkswagen
  3. The emotionalisation and growth of Volkswagen brand

The emotionalisation and growth of Volkswagen brand

Volkswagen R

Brand

  • Volkswagen

The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualized vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

Volkswagen R

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

Volkswagen R

The company's name, Volkswagen R GmbH, responds to the increased global demand for individualized vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the program of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350. @ Volkswagen.

Image Gallery
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R
Volkswagen R

Categories

  • News

Labels

  • Volkswagen cars
  • Add new comment
  • 292 views
By Spare Wheel, 17 March, 2010

Similar stories

Volkswagen Golf Estate

The new Volkswagen Golf Estate

Volkswagen Golf Estate
  • Volkswagen

  • Volkswagen cars

The new Volkswagen Golf Estate launches at prices starting at € 18,500. The Volkswagen Golf Estate is one of the most prosperous models on the market, especially in the company car niche. The...

The Stig it’s Herr Michael Schumacher

The Stig it’s Herr Michael Schumacher

Stig
  • Volkswagen

  • Top Gear

Top Gear made a comeback with a shocking truth. Jeremy Clarkson exposed the true identity of the man behind The White Stig's helmet. And guess who?

Well, it's none other than Herr Michael Schumacher...

Volkswagen Golf GTI Edition 35

Volkswagen Golf GTI Edition 35 market launch begins in mid-June

  • Volkswagen

  • Volkswagen cars

The 35th anniversary of the Golf GTI was an impetus for Volkswagen to create a very special type of anniversary model. In Germany, from May 12th orders are taken for the anniversary model offered under...

Volkswagen Taigo

The new Volkswagen Taigo is a Polo-based SUV coupe

Volkswagen Taigo
  • Volkswagen

  • Volkswagen cars

The Volkswagen Taigo has been available in Brazil for a year under the name Volkswagen Nivus and takes over a large part of the technology and its drives from Polo and T-Cross. The SUV is manufactured in...

Volkswagen Touareg

The new Volkswagen Touareg premium SUV tested at the Arctic Circle

Volkswagen Touareg
  • Volkswagen

  • Volkswagen cars

At the Arctic Circle in Swedish Lapland, the new Volkswagen Touareg in a camouflaged variant is logging its last test miles. Images of the camouflaged prototype reveal the first technological features, even...

MTM Volkswagen Golf GTI

MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision

MTM Volkswagen Golf GTI
  • Volkswagen

  • Volkswagen Golf

German tuning house Motoren Technik Mayer (MTM) has unveiled its latest performance upgrade for the iconic Volkswagen Golf GTI, and it’s more than just a boost—it's a bold statement. By...

Benefits of Car Leasing

Benefits of Car Leasing

car leasing
  • Volkswagen

  • Car leasing

Buying a new car sounds appealing until the invoice arrives. A well-equipped family SUV can cost more than many people earn in a year. Add interest, insurance, servicing, road taxes, and depreciation, and that...

Volkswagen BlueSport

Volkswagen BlueSport Concept sporty speedster

Volkswagen BlueSport
  • Volkswagen

  • Volkswagen cars

With this sporty speedster, Volkswagen wants to defy the bad mood in the auto industry.

The interior is elegant and tailor-made for two people. The sports seats are covered with leather. The lightweight fabric...

Volkswagen ID7

The new Volkswagen ID7 should allow a range of up to 700 km

Volkswagen ID7
  • Volkswagen

  • Volkswagen cars

Volkswagen is showing off its first all-electric sedan at the Consumer Electronics Show (CES) in Las Vegas. The car is based on the modular electric drive matrix (MEB). The VW company is still showing off a...

Volkswagen Caddy Maxi Ads

Volkswagen Caddy Maxi Ads

  • Volkswagen

  • Volkswagen cars

"Don't miss out on your best job opportunities. Traffic ban will not stop your business, by driving the new Euro 6 Caddy Maxi."

Advertising Agency: DDB, Milan, Italy

Art Director: Armando Viale

Copywriter:...

Volkswagen Jetta

Volkswagen Jetta - price from $19,395

Volkswagen Jetta
  • Volkswagen

  • Volkswagen cars

During the Chicago Auto Show last February, Volkswagen's design chief, Klaus Bischoff, pointed out how different the new Volkswagen Jetta is compared to the Volkswagen Golf, with whom he shares the MQB platform. In fact,...

Volkswagen Golf

The new Volkswagen Golf R

Volkswagen Golf
  • Volkswagen

  • Volkswagen Golf

The 2010 Volkswagen Golf R debuted at the Frankfurt Motor Show as the fastest and most powerful Golf ever produced. Developed by Volkswagen Individual, this high-performance hatchback delivers 270 PS, sharp...

Volkswagen ID.3

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Volkswagen ID.3
  • Volkswagen

  • Volkswagen cars

The ID.3 is a significant milestone for Volkswagen as the company continues to make strides in transitioning to electric mobility. The second-generation ID.3 is now available for sale, and I...

Volkswagen T-Roc compact crossover SUV

The new Volkswagen T-Roc from 23,800 euros

Volkswagen T-Roc compact crossover SUV
  • Volkswagen

  • Volkswagen cars

The facelift of the Volkswagen T-Roc brings a refreshed exterior kit, a new signature for the optical blocks, as well as new sets of rims (with a diameter between 16 and 19 inches). The basic equipment...

Range Rover Sport

Range Rover Sport limited edition

Range Rover Sport
  • Land Rover

  • Land Rover Cars

Land Rover completes its introduction of the acclaimed new line-up for 2010 at the IAA International Motor Show, Frankfurt. Topping the bill is a new Range Rover Sport Autobiography limited edition and for the...

Subaru Canada ad campaign

Subaru Canada ad campaign

Subaru Canada
  • Subaru

  • Subaru Cars

Get the sedan that commands respect.

Advertising Agency: DDB Canada, Toronto

Client: Subaru

Creative Director: Andrew Simon

Art Director: Todd Mackie

...

Peugeot 207 S2000 Evolution

Peugeot 207 S2000 Evolution

Peugeot 207 S2000 Evolution
  • Peugeot

  • Peugeot Cars

It was 100 years ago that the first Monte Carlo Rally took place and this year’s rally will be the first one for Peugeot UK’s Guy Wilks and Phil Pugh in a Peugeot 207 S2000.

...

Chevrolet Bolt electric car concept

Chevrolet Bolt electric car concept

Chevrolet Bolt
  • Chevrolet

  • Chevrolet Cars

Chevrolet unveils an all-electric sedan in the form of a concept called Bolt at the 2015 Detroit auto show. Bolt represents Chevrolet’s vision of a future electric car at a good price.

An electric concept designed and...

BMW M440i xDrive

The all-new BMW 4 Series Coupe revealed

BMW M440i xDrive
  • BMW

  • BMW Cars

In October, the all-new BMW 4 Series Coupe will roll onto european roads. While the previous generation had a hardtop solution, the all-new BMW 4 Series Convertible has a fabric roof....

The history of Lamborghini's V12-powered super sports cars

The history of Lamborghini's V12-powered super sports cars

Lamborghini Aventador
  • Lamborghini

  • Lamborghini cars

When Ferruccio Lamborghini founded his company in 1963 his goal was to create the perfect sports car. To achieve this, he turned to a large displacement engine: the V12. Although at that time naturally...

Volkswagen Golf
The new Volkswagen Golf R
MTM Volkswagen Golf GTI
MTM Volkswagen Golf GTI: German Tuning Redefines Power and Precision
Volkswagen Jetta
The most impressive Volkswagen Jetta

Like us!

Spare Wheel

Popular news

Honda Civic

1974 "Tokyo Joe" Honda Civic 1200 Racecar

Peugeot HYbrid3 Evolution

Peugeot HYbrid3 Evolution

Corvette C6 Black Force One

Corvette C6 Black Force One

Hyundai Tucson

Tucson CUV (Crossover Utility Vehicle) starting at $18,995

Peugeot SR1

Peugeot SR1 concept car

Tesla Roadster sports car

Tesla Roadster sports car

Toyota FT 86 Sports Concept

Toyota FT 86 Sports Concept

Audi A3 Sportback

Audi A3 Sportback the sporty model in the compact segment

Husqvarna CR and SM 50

The new Husqvarna CR and SM 50

ICONIC Motors AC Roadster

ICONIC Motors AC Roadster

Pagination

  • Previous page
  • 32
  • Next page

Friends

»Car Division  »Electric cars  »Panorica

Latest news

Audi TT RS Coupé Iconic Edition

The Audi TT RS Coupé Iconic Edition: A Timeless Design and Legendary Performance

BMW XM Label Red

BMW XM Label Red: The Most Powerful and Exclusive BMW M Ever

Mazda MX-30 R-EV

The Mazda MX-30 R-EV: A Versatile, Efficient, and Fun-to-Drive Plug-in Hybrid

Volkswagen ID.3

Volkswagen ID.3: The Future of Sustainable and High-Tech Driving

Gordon Murray T.33 Spider

Gordon Murray T.33 Spider: The Ultimate Open-Air Supercar Experience

Jeep Gladiator Sideburn

Jeep Gladiator Sideburn: A Solar Flash Yellow Pickup with Off-Road Adventure Tools

Maxus T90EV

Maxus T90EV is Revolutionizing the Electric Pickup Truck Market

Lamborghini Revuelto

Unleashing the Power of the Lamborghini Revuelto: A 1000bhp PHEV

Renault Espace Hybrid SUV

The Renault Espace Reinvented Itself as a Hybrid SUV

Ford Explorer electric SUV

The Ultimate Adventure: Lexie Alford, Ford Explorer electric SUV, and Aloha Wanderwell’s Legacy

Pagination

  • Previous page
  • 32
  • Next page
Toyota
BMW
Ford
Mercedes-Benz
Volkswagen
Audi
Porsche
Nissan
Honda
Kia
Hyundai
Renault
Jeep
Alfa Romeo
Chevrolet
Mazda
Subaru
Peugeot
Volvo
Lamborghini
Lexus
Citroen
Aston Martin
Fiat
RSS feed
All-New 2026 Suzuki Jimny Review – Bigger Screen, Safety, Same Rugged DNA
Drive Pilot: The Revolutionary SAE Level 3 System by Mercedes-Benz for the U.S. Drivers
Mini E Scooter Concept
Alfa Romeo Spider
Audi Q5 Sportback
Audi SQ5 TDI 2021 SUV
Lamborghini Gallardo
Dacia Duster Pick-up truck

· Tires & Wheels · SUVs · Pickup Trucks · News · Motorcycles
  ·Contact   ·Privacy policy   ·Powered by Drupal